My name’s Kehla and I’m a Business Architect and Performance Coach, and I’ve been in the entrepreneurial space since 2016 and running my own online business since 2019.

Over the years, I’ve become increasingly interested in what’s actually happening underneath a business when the effort and the results don’t match. What are the numbers saying? Where is the constraint? What decisions are being made — or avoided? What isn't converting? And does the business itself actually hold?

A lot of how I think about business now comes from looking at those questions rather than automatically assuming the answer is another strategy.


I’ve been having these conversations for a while.

I started podcasting in March 2019, and Built for the Edge has evolved alongside my own experience of building a business.

7.5+ years. 550+ episodes. Nearly 200 interviews. A top 2% global podcast.

I've talked to hundreds of entrepreneurs, coaches, founders and thought leaders. I've also spent years building my own business, changing it, getting things wrong, watching what worked, questioning what didn't, and becoming increasingly interested in the gap between doing more in a business and actually creating a better business.

That's a lot of what you'll hear me pulling apart on the show now. Listen here on Apple or Spotify.